Case Studies

ALCATEL (Mobile Phones)

TYPE OF PROJECT: Field force

COUNTRY: GCC

DURATION OF PROJECT(S): 3 years

BRIEF DESCRIPTION OF PROJECT:

  • Visibility management
  • Shelf space management
  • Competitive intelligence gathering
  • Promotional mechanics roll out
  • Response audit and monitoring
  • Purchase loyalty building

MARS (Manufacturer)

TYPE OF PROJECT: Store-check

COUNTRY: GCC

DURATION OF PROJECT(S): 3 years

BRIEF DESCRIPTION OF PROJECT:

  • Visibility management
  • Shelf space management
  • Competitive intelligence gathering
  • Promotional mechanics roll out
  • Response audit and monitoring
  • Purchase loyalty building

DULA INTERNATIONAL (Holistic In-Store Design and Fittings)

TYPE OF PROJECT: Fixtures installations

COUNTRY: MENA (133 outlets)

DURATION OF PROJECT(S): Ongoing

BRIEF DESCRIPTION OF PROJECT:

  • Installation of high-value fixtures
  • Maintenance of same fixtures
  • Merchandising throughout the outlets
  • Product launches

du TELECOMMUNICATIONS (Mobile Network)

TYPE OF PROJECT: Visual Merchandising

COUNTRY: UAE (6000 outlets)

DURATION OF PROJECT(S): Ongoing

BRIEF DESCRIPTION OF PROJECT:

  • Delivery and display of all POSM
  • Remove and dispose old collaterals
  • Capture all activities via electronic hand-held devices
  • Competitive intelligence gathering
  • Report to client

BEIN SPORTS (Satellite TV)

TYPE OF PROJECT: Print and Merchandising

COUNTRY: MENA (500 outlets)

DURATION OF PROJECT(S): Ongoing

BRIEF DESCRIPTION OF PROJECT:

  • Print and production of all POSM
  • Quality control with client
  • Delivery to designated countries
  • Import, clearance and warehousing of materials
  • Delivery to agreed retail estate
  • Installation of POSM
  • Capture of all activities and data
  • Report to client

100PERCENT GROUP – UK (Retail Display Services)

TYPE OF PROJECT: Large format graphics

COUNTRY: GCC (150 outlets)

DURATION OF PROJECT(S): Ongoing

BRIEF DESCRIPTION OF PROJECT:

  • Logistics facilitation
  • Import, clearance and warehousing of large format graphics
  • Re-shipment to designated countries
  • Installation of graphics
  • Capture all activities and data
  • Report to client

ETIHAD RAIL COMPANY (National Rail Network)

TYPE OF PROJECT: Road Show

COUNTRY: UAE (Western region)

DURATION OF PROJECT(S): 5 months (April – Sept 2015)

BRIEF DESCRIPTION OF PROJECT:

  • Branded double decker bus
  • Visiting small communities on the rail route
  • Educate the community about the benefits of the railway
  • Educate the community about safety when using the railway
  • Distribute gift items
  • Report to client