Retail Audits is our in-store audit service. It is aimed at FMCG brands, electronics brands pharmaceutical companies etc., who provide OTC products. Retail audits is a service that can be customised to each client’s individual requirements. This helps our clients in establishing the correct marketing strategy and understanding the strengths and weaknesses of the distributor.
A typical audit would measure a few, or all of the following KPIs:
• On-Shelf Availability
• Pricing Analysis
• Shelf Spacing Analysis
• Planogram Compliance
• Promotions/Off-The-Shelf Activity Check
• Competitor Intelligence